[ ABOUT / 05 ]
HEY,
I’M ANDREA_VICTORIA_MOLINA_MARTIN
SUBJECT_001 / PROFILE
ORIGIN / MADRID
CURRENT LOCATION / LONDON
FIELD / DIGITAL DESIGN
STATUS / PERPETUALLY CURIOUS
01 / ORIGIN
BEFORE DESIGN, THERE WERE WORDS.
02 / MUTATION
wORDS BECAME VISUAL SYSTEMS.
03 / OBSERVATION
COMPLEXITY IN. CLARITY OUT.
I like making complicated things feel simple. Bringing structure to messy ideas. And obsessing over details people may never consciously notice, but would definitely miss if they disappeared.
04 / HUMAN DATA
OFF-SCREEN ACTIVITY DETECTED.
CREATIVE INPUT FROM ↓
LIVE MUSIC
EXHIBITIONS
PHOTOGRAPHY
VISUAL CULTURE
BOOKS
THE SEA /NATURE
DOGS
05 / FINAL FINDING
SERIOUS ABOUT THE WORK.
Less serious about myself.
My first experiments were in advertising and PR, working as a copywriter before finding my way into design.
Storytelling stayed.
So did marketing, concept and an unhealthy obsession with how ideas are communicated.
After specialising in digital marketing for fashion and luxury, I moved to London and deeper into design.
For the last six years, I’ve been creating digital experiences at Cheil UK for global brands including Samsung.
The result is a perspective that goes beyond individual screens.
I think about the idea, the words, the system and how everything eventually connects.
MACRO_001 ↓
CONCEPT / DIRECTION / EXPERIENCE MANAGEMENT / LEADERSHIP STAKEHOLDER MANAGEMENT
CROSS-FUNCTIONAL COLLABORATION
TEAMWORK / INTERPERSONAL SKILLS
I’ve worked across global brands, startups and multidisciplinary teams, while supporting junior designers.
LANGUAGE PROCESSING
tHE BEST COLOURS RARELY LIVE IN RGB, THEY’RE USUALLY FOUND IN REAL SUNSETS.
[ END OF SUBJECT PROFILE ]
EARLY COMPONENTS DETECTED ↓
COPYWRITING / ADVERTISING / PR / STORYTELLING
EXPOSURE AREAS ↓
WEB / CAMPAIGNS / CONTENT / UX / BRAND / DIGITAL / PHOTOGRAPHY
MICRO_002 ↓
UX/UI / INTERACTIVE DESIGN
TYPOGRAPHY / BRANDING SPACING / INTERACTION / THAT ONE PIXEL THAT SOMEHOW RUINS EVERYTHING
Outside work, you’ll usually find me at a gig, wandering around an exhibition, taking photos or collecting visual references.
Occasionally back home by the sea, walking my dogs.
My current archive contains an unreasonable number of screenshots labelled “future inspiration.”
Books are also entering the system significantly faster than they are being processed. STORAGE CAPACITY / QUESTIONABLE
ES ████████████████████ NATIVE
EN ██████████████████░░ FLUENT
IT █████░░░░░░░░░░░░░░░ BASIC
ANATOMY OF
A DIGITAL
DESIGNER.
I’m curious by nature and convinced that some of the best ideas happen away from the screen. After all,