SPECIMEN_001 / DIGITAL PRODUCT
PROJECT
GALAXY Z FOLD7 / GALAXY Z FLIP 7 & GALAXY WATCH 8 RANGE LAUNCH
CLIENT
SAMSUMG.COM PRODUCTION & OPERATIONS
YEAR
2026
ROLE
DESIGN DIRECTION UX / UI
OUTPUT
PRODUCT / SYSTEM
01 / CONTEXT
TEAM
PM / UX / Dev / Publisher/ Brand
IMPACT
+XX% / launched X markets / etc.
For Samsung's Galaxy Unpacked 2025 launch, I helped deliver the digital experience for the UK and Ireland release of the Galaxy Z Fold7, Galaxy Z Flip7 series, and Galaxy Watch8 range.
Working closely with cross-functional teams, I contributed to the creation and rollout of all launch assets for Samsung.com, translating global campaign creative into engaging local experiences. From landing pages and promotional content to supporting digital touchpoints, the focus was on creating a seamless and impactful launch across Samsung's online ecosystem.
02 / tHE PROBLEM
The Galaxy Unpacked 2025 launch was one of the largest and most complex product releases of the year, introducing the Galaxy Z Fold7, Galaxy Z Flip7 series, and the new Galaxy Watch8 range across Samsung UK and Ireland.
With just three weeks to deliver, the team was responsible for preparing Samsung.com for launch day. This involved creating new landing pages, updating existing experiences, building comparison pages, and producing nearly 1,000 assets across multiple product categories, including banners, promotional content, icons, and supporting visuals.
04/ THE OUTCOME
03/ MY ROLE
As part of a cross-functional team spanning design, content, development, production, and marketing, I helped deliver the assets and digital experiences required to bring the launch to life across Samsung.com UK and Ireland.
Working in a fast-paced environment, the focus was not only on producing a high volume of work but also on maintaining consistency, quality, and accuracy across every touchpoint while meeting tight deadlines.
Thanks to a huge collaborative effort across multiple departments, the launch was delivered smoothly and successfully, becoming one of the most seamless launches Samsung UK has executed. The new Galaxy Z Fold7 exceeded its sales targets within the first 24 hours, contributing to a strong start for the entire product range.
More than anything, this project highlighted the value of teamwork, clear communication, and the ability to deliver at scale without compromising on quality.
